AFC Cookie Company
AFC Cookie Co., a beloved but aging brand in the gourmet cookie market, was facing stagnant sales and diminishing shelf presence amid fierce competition and changing consumer preferences. The brand's identity and messaging had become outdated, failing to resonate with younger demographics and the growing demand for health-conscious options. AFC Cookie Co. approached our agency to rejuvenate its brand, aiming to increase its market share, attract new customer segments, and enhance its appeal to a more health-conscious audience.
We introduced a fresh, modern logo and packaging design that retained elements of the brand's heritage. This new visual identity was crafted to stand out on shelves and resonate with both traditional customers and newer generations seeking artisanal and healthy food options.
Developing a brand narrative that emphasized the use of natural ingredients, artisanal baking processes, and a commitment to sustainability. This messaging was tailored to appeal to health-conscious consumers and highlighted the brand's adaptation to contemporary dietary trends.
Advising on the development of a new product line featuring health-conscious options, including gluten-free and low-sugar varieties, to directly appeal to the needs of modern consumers.
Overhauling the brand's digital presence, including its website, social media platforms, and online advertising. We implemented a content strategy focused on engaging storytelling, customer testimonials, and interactive elements like baking tips and recipes that leveraged the brand's heritage in new, dynamic ways.
The rebranding of AFC Cookie Co. resulted in significant achievements within a year of implementation: A 25% increase in sales, with the new product line contributing significantly to this growth.
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